Fashion Trip was a virtual mall created by software developer ModaCAD, and released in 1998 and available on Windows 98 and 95. The software was to act as a “Personal fashion consultant, 3D Virtual Mall and Fashion Magazine all in one”
The user could register via a questionnaire that collects personal information on skin type, hair colour, size, height, and weight, as well as lifestyle aspects such as hobbies and activities. Personalization would allow the site to serve up targeted fashion advice plus editorial content from Seventeen and other publishing partners.
Brands such as Urban Decay, GUESS, Diesel and Steve Madden could be found on the catelogue through the fashion finder and the user could try on clothing in virtual dressing rooms.
To truly encapsulate the mall experience, you could also “shop with a friend”, allowing users to talk as they compare outfits, stroll through the mall and check out the latest styles together (with a good internet connection).
